Ego Alter
Parker Maxfield Gough, the force behind Ego Alter, is shaping the art scene in downtown Grand Rapids, Michigan, with his unique blend of artistry, screen printing, and design. Born in Greenville, Michigan, Parker's upbringing in a small, conventional town fueled his desire to break free from the norm and create art that challenges perceptions. His venture, Ego Alter, is more than a business—it's a manifestation of Parker's belief in evolving one’s ego to embrace true self-expression. Through his work, he aims to navigate the fine line between the ego-driven fashion industry and genuine creative freedom.
Parker's journey into screen printing and sewing began out of curiosity and a desire to see his art come to life on clothing. Inspired by the DIY spirit and his grandmother's sewing skills, he taught himself screen printing and honed his sewing abilities, viewing them as extensions of his artistic expression. These mediums allow Parker to infuse his artwork with a tangible, wearable essence, blending visual art with practical design. His commitment to upcycling and steering clear of fast fashion reflects in his choice of materials, sourcing garments from second-hand shops and personal collections to create affordable, accessible art.
Living and working in Grand Rapids, the city's cultural vibrancy and artistic community play a significant role in Parker's creative process. He draws inspiration from the energy and diversity around him, contributing to the local art scene through collaboration and community engagement. Parker's approach to his work is deeply personal, often reflecting his experiences, thoughts, and the drive to push creative boundaries. This personal connection to his art is evident in every piece he creates, whether it's through screen printing, sewing, or design.
Parker's artistic philosophy is rooted in challenging the status quo and exploring the potential of his mediums. He aims to redefine what's considered "normal" in screen printing and sewing, pushing the limits of what can be achieved by hand. His aspiration to produce work that defies conventional expectations drives him to explore new techniques and ideas, always with the goal of bringing his unique visions to life. Parker's dedication to his craft is a testament to his love for creation, driven by a passion for art and a commitment to authenticity.
Looking to the future, Parker is excited about the possibilities that lie ahead for Ego Alter. He remains committed to exploring and expanding his creative horizons, eager to tackle new projects and mediums that challenge him. For Parker, the journey of creation is endless, a lifelong commitment to art that he embraces wholeheartedly. With each new project, he continues to evolve, reflecting the dynamic, ever-changing nature of his creative spirit.
